The Web Site Evaluation Questionnaire--Renaissance consultants

The Web Site Evaluation Questionnaire
A Systematic Approach for Improving Web Sites

Overall marketing/business plan

Has the Web site (and Internet marketing plan) been merged into the overall marketing/business plan?
Has the Web site entered into the overall marketing and business strategic thinking?
Has Marketing/Sales department been involved in the development of the Web site?

Purpose/goal

What is the purpose and goal of the Web site?
Does the Web site fulfill this purpose and goal?
Has Marketing/Sales department agreed with the choice of this purpose and goal?

Targeting

Who is the target of the Web site?
Does the Web site reach this target?
Has Marketing/Sales department agreed with the choice of this target?

Layout

Is the layout of the Web site pleasing to the eye? [i.e. not too crowded, not too sparse; good use of white space and color; etc.]
Is the layout consistent?

Speed

Does the Web site load up quickly?
If not, what is slowing it down and is it worth it? [e.g. a complicated graphic that slows load up time by one minute and is not necessary.]

Links

Do all the links work?
Do they link to the correct pages?
Are additional links needed?

Graphics

Do the graphics within the Web site serve a specific function or are they there just for show?
Are there too many or too few graphics?

Content

Is the content appropriate?
Is the Web site up-to-date? [i.e. using this year's information and technology.]
Is the writing professional in nature? [i.e. correct grammar, spelling, etc.]
Is information easily found within the Web site?
Is the size of the site appropriate? [i.e. 25 pages when 10 will suffice.]
Are the features appropriate? [i.e. search buttons; site maps; etc.]
How often will new information have to added?
How does the Web site compare with both other Web sites and with the competition's Web site? [i.e. comparisons using the information in this questionnaire.]

Technical

Who will update the Web site? [i.e. will you hire a Webmaster.]
Will changes to the Web site be made quickly?
Does the site have Meta tags? Do they accomplish their purpose?
Has the site been submitted to the appropriate portals and search engines?
Is the site written in standard HTML? [i.e. some browsers will only accept standard HTML and will treat nonstandard code as text or superfluous code. This can result in code actually appearing on the page or being ignored.]
Has the site been tested with all available browsers? [i.e. a page can look different on different browsers.]
Are the technical aspects to the Web site appropriate? [e.g. If frames are used, are you aware that some search engines/portals do not support frames and, if so, is it worth it? What about active x controls, plug-ins, etc.?]

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Renaissance is a management consulting firm that specializes in implementation and adding value in short time frames for companies engaged in manufacturing, distribution and service.

Renaissance consultants are the publishers of the "NJ Directory of Select Service Firms and Organizations®."

Senior management expertise is available for assessment and implementation in the following:

Project management - using hands on leadership to help assure on-time and within budget completion of special projects by proven senior level operating executives.

E-business utilization/Internet marketing along with Web site evaluation and e-commerce.

Turnaround management, crisis management and interim management - for troubled and/or under-performing companies where Renaissance consultants' considerable management and restructuring experience can add significant value either in an advisory capacity or as temporary CEOs, COOs or CFOs.

Business Positioning - preparation of business plans, growth strategies and acquisition plans. Also break even valuations for companies seeking additional capital; sales growth; growth by acquisition; to enter new markets; to be acquired; or to go public.