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The Assessment with Associated Plans and Steps

 

The importance and intensive development of each of the following steps varies with the specific goals of the assignment:

The Assessment

The Assessment Checklist

Immediate Action Steps

Development of Key Plans
  Recovery Plan
  Growth Plan
  Contingency Plan
  Exit Plan/Value Realization Plan

Execution of Key Plans


The Assessment

The Assessment is an objective overview that identifies weaknesses and problems as well as strengths and opportunities.

Renaissance consultants' extensive experience with over 75 companies in 50 different industries makes such analysis possible for manufacturing, distribution and service businesses -- regardless of the type of business -- in short time frames and at minimal cost. The Assessment is, in itself, the beginning of the significant added value service Renaissance consultants provide to their clients.

While the Assessment Checklist (below) is very comprehensive, only items on the Checklist which apply to a particular client company will be evaluated. Furthermore, if an assignment relates to only one phase of a company's business such as finances, sales or manufacturing and not to its overall operations, the Assessment will cover only that phase of the business.

The quantity and quality of basic information available from the client company is critical to the Assessment. The absence of any such basic information is the first step in defining problems and opportunities.

The evaluation itself consists of four steps:

Step 1. Gathering of information from the client company.
Step 2. Interviewing company executives and selected employees.
Step 3. Analyzing the information received.
Step 4. Report to client.  



The Assessment Checklist 

Corporate Goals, Plans and Structure 

Use of business plan and/or budgets, including reasonableness of assumptions.
Adequacy of capital to sustain current needs and future growth.
Adequacy and cost of financing sources.
Organizational and reporting structures.
Policies and procedures.

Financial Management and Systems

Financial controls re: budgets, accounts receivable, accounts payable, inventory.
Operating controls re: new business, shipments, backlogs, profits.
Accounting and information systems.
Costing systems.
Production and inventory control systems.
Collection procedures.

Information Technology

Overall information technology strategy/e-business utilization.
Use of technology for office productivity.
Use of technology for plant productivity.
Use of technology for marketing and sales.

Products and Pricing

New product development efforts.
Pricing policies re: gross profit margins and competition.
Policies and procedures relative to unprofitable product lines.
Product modification process.

Manufacturing and Production

Suitability of facilities and equipment relative to planned growth.
Procedures to minimize manufacturing cycle time.
Capability to produce a quality product with acceptable gross profit margins.
Capability to produce products for on-time delivery.
Quality control and the procedures utilized.
Procedures and relationship with suppliers to maximize service and minimize inventory.

Sales and Markets

Consistency of marketing and sales strategy with growth plan.
Internet Marketing considered (and, if used, effectiveness).
Cost effectiveness of the sales and marketing organization.
Procedures to produce input from sales organization, customers and suppliers re: changes  and opportunities in the marketplace.
Sales compensation program incentives, especially relative to potential top producers.
Sales training and supervision program at all levels (managers, salesmen, customer service reps, manufacturers' reps, wholesalers, etc.).
Competitive analysis; product/technology/literature assessment.
Web Site considered (and, if used, effectiveness).
E-commerce considered (and, if used, effectiveness)..

Personnel

Service, quality and reliability to assure customer satisfaction with regards to people, procedures, and incentives.
Morale, including communications with employees, to assure productivity and commitment.
Bonus and incentive compensation programs at all employee levels.
Utilization of employee ideas and suggestions.
Hiring and training policies and procedures.


Immediate Action Steps

Completion of the Assessment results in the identification of the immediate action steps necessary to proceed. Renaissance consultants (or the client) can execute each immediate action step, evaluate succeeding steps based on the effectiveness of the completed steps, and revise the plan as necessary. As a result of this process and as needed, the following four key plans evolve.


Development of Key Plans

The importance and development of each plan varies with the type of assignment. The plans are used to guide and monitor the process to add value to a client company and are reviewed and refined throughout the value realization process.

Recovery or Transition Plan (as needed) - details the steps necessary to: arrest decline or stagnation and stabilize the company's business; correct major problems; and promote and sustain growth and earnings.

Growth Plan - addresses: product lines and improvement; development of new products or product improvements; marketing strategies, including tactics, penetration, and Internet marketing/web site evaluation; design and acquisition of necessary and efficient plant and equipment; creation of employee incentive programs; recruitment and hiring of key management; long-term capitalization and financing; and possible acquisitions by the company.

Contingency Plan - identifies the obstacles facing the client company throughout the growth and/or recovery phases, and sets forth alternatives to deal with those problems or opportunities which do not respond as anticipated to actions taken. In addition, the Contingency Plan will include an analysis of available back-up resources to maintain the company's business in the face of unexpected reverses.

Exit Plan/Value Realization Plan (when fits the assignment) - identifies feasible methods and avenues for maximizing shareholder value realization.


Execution of Key Plans

Frequently, Renaissance consultants work with the Chief Executive Officer reporting to the Board of Directors. All actions are accomplished with and through the company's management team. While adding value, this process serves as a training tool, assuring that the successful systems and procedures instituted will continue after completion of the assignment.

 

© 2000 Renaissance Resource Group, Ltd. New Brunswick, NJ. 732-828-4900


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Renaissance is a management consulting firm that specializes in implementation and adding value in short time frames for companies engaged in manufacturing, distribution and service.

Renaissance consultants are the publishers of the "NJ Directory of Select Service Firms and Organizations®."

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