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Rapidly growing businesses or emerging companies often are not able to deal with the financial and operational issues that are raised as a company starts to take on a new market. Renaissance is a value added management services company whose multi-disciplinary team of executives have extensive hands-on experience with the issues that confront emerging companies and commercialization. Services are provided to companies in transition including start-ups, and rapidly expanding or under-performing companies.

Renaissance consultants have management expertise available to clients for the following:

Capital Acquisition

Commercialization Assessment

Bridge/Interim Management

Technology Assessment

Capital Acquisition

-	Determine the optimum amount of capital to be raised.
-	Establish the most effective financing structure.
-	Prepare a business plan and financing document to maximize the capital raise at minimum cost.
-	Identify the most suitable financing sources.
-	Assist with negotiating and arranging the financing.
-	Provide ongoing access to capital sources for working capital and growth needs.

Commercialization Assessment

-	Analyze the technology as it relates to the perceived difference in the apparent market.
-	Analyze the strengths and likelihood of commercial success of the technology, product or business concept.
-	Provide product/technology assessment and product definition for the intended market.
-	Define product positioning within the context of current market, regulatory or legal environment.
-	Generate a strategic marketing plan and arrange needed financing.
-	Select and implement the right distribution channel.
-	Monitor the success of the marketing plan and revise accordingly.

Bridge/Interim Management

-	Define business strategy and structure plus the type of management required for short and long term success.
-	Generate a strategic business plan and arrange needed financing.
-	Provide vital management functions--general management, finance, marketing, manufacturing, R & D, regulatory affairs, etc.
-	Select appropriate facilities.
-	Recruit and train the permanent management team.

Technology Assessment

-	Assess technological viability and competitiveness.
-	Assess stage of development and likelihood of emergence.
-	Define product characterization and positioning.
-	Develop trade secret vs. patent strategy.
-	Develop licensing strategy.

© 2001 Renaissance Resource Group, Ltd. New Brunswick, NJ. 732-828-4900

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Renaissance is a management consulting firm that specializes in implementation and adding value in short time frames for companies engaged in manufacturing, distribution and service.

Renaissance consultants are the publishers of the "NJ Directory of Select Service Firms and Organizations®."

Senior management expertise is available for assessment and implementation in the following:

• Project management - using hands on leadership to help assure on-time and within budget completion of special projects by proven senior level operating executives.

• E-business utilization/Internet marketing along with Web site evaluation and e-commerce.

• Turnaround management, crisis management and interim management - for troubled and/or under-performing companies where Renaissance consultants' considerable management and restructuring experience can add significant value either in an advisory capacity or as temporary CEOs, COOs or CFOs.

• Business Positioning - preparation of business plans, growth strategies and acquisition plans. Also break even valuations for companies seeking additional capital; sales growth; growth by acquisition; to enter new markets; to be acquired; or to go public.